Artificial Intelligence Tools for Marketing Specialists

Over the last month, there has been a lot of fuss about artificial intelligence (AI). This was mainly caused by the release of ChatGPT, a tool by OpenAI. In this article, we will look not only at ChatGPT, but also at other AI tools to see if (and how) they can help marketing professionals.

To start with, it is important to understand how AI tools differ from non-AI tools. The main difference is that AI tools are simulating human intelligence processes and providing human like answers or even bigger tasks. AI based tools and products will simplify human life in the future, as many things will not require manual input anymore.

One of the most known and most used AI tools as of now is Siri, which uses voice recognition and is powered by artificial intelligence. YouTube, on the other hand, uses AI to determine which video to show to a specific person.

Many of the AI tools available are still under development and may contain some errors, but this does not mean they cannot be used to make work easier. All that is needed is to double-check what the tool delivers and whether it is meaningful.

One of the most promising tools is the above-mentioned ChatGPT. It is a large language model trained on a massive trove of information online to create its responses. It generates unique, human-like text answers to questions. You can ask how to boost Mercedes car sales or how to optimize paid search campaign performance, and you won’t need to go through multiple websites looking for the right answer. To get a better result, you need to define your request as precisely as possible. For example: “I want you to act as a marketer. I will write you my product, and you will suggest a marketing strategy for it. You will also suggest media channels I should use. My product is Xiaomi vacuum cleaner”.

This tool can greatly facilitate a wide variety of processes, but of course it is important to always bear in mind the need to critically evaluate the answer offered, and to be sure to check the specific sources that the tool has used to provide the answer, especially when it comes to important topics.

In early February Google released their ChatGPT rival called Bard. Right now, it is only available to testers, however, during its presentation, there was a mistake made by the bot that led to a significant stock price decrease.

Another set of tools is centered around image generation based on a request. One of them is DALL-E, from the same developer as the above-mentioned tool. It generates a seemingly limitless range of images in response to prompts from users. Popular image/video provider Shutterstock even signed an agreement with DALL-E to provide AI-generated imagery to its customers. There are also multiple other AI-generated stock photo providers, like StockAI, Stockimg. Tools like Imglarger can help enlarge and enhance photos.

Not to mention, there are tools for video content as well, Synthesia helps go from plain text to realistic video clips. Vidyo makes short-form videos from long-ones. Also, there is a great tool called Pencil that helps brands or agencies create new ad variations much faster.

AI tools can be a great companion for writing blogs, posts, and other content. One of the well-tested tools with great reviews is Jasper, which is an AI content generator. It can help the marketing or sales team create qualitative content much quicker than it would happen manually. is a direct competitor of Jasper and has its pros and cons, mostly related to differences in features, pricing, etc. Another worthwhile tool is Quillbot. It is an AI-powered tool to help you paraphrase, check grammar, and more. It uses AI to paraphrase content by rearranging word order and substituting some words for others. It is worth mentioning a tool called Unbounce. It helps to create high-performing landing pages and emails in just a few minutes.

It is impossible to cover the entire list of worthy AI tools in one article (as it is already very long and continuously growing), but we would like to mention a few others that can help your business significantly. The NativeChats messaging platform provides real-time text translation and can help your customer service staff communicate with people around the world. Mutiny identifies your website visitors by their industry, company size and other factors, giving them a personalized experience in a simple and convenient way.

In summary, AI tools are not a complete replacement for humans, but all of them can significantly improve your personal and/or business performance in a wide variety of ways.